Only 2 spots left for Q1 2026

Stop Closing Every Deal Yourself.
Build a GTM System.

We build custom allbound GTM systems for B2B SaaS founders (50-300 customers) who need systematic pipeline generation.

Book Your Free Blueprint Call See How It Works
SR
JR
SK
MP
DM
10+ systems built for SaaS founders
0
Meetings Generated
0
Deals Closed (6mo)
8-12%
Reply Rates
Clay Workflow
ICP Lead Enrichment
Running - 847 leads processed
Recent Qualified Leads +12 today
JR
James Rodriguez
VP Sales, TechCorp
92
SK
Sarah Kim
CRO, DataFlow
88
MP
Marcus Peters
CEO, ScaleAI
95
12%
Reply Rate
847
Enriched
23
Meetings
New meeting booked
with DataFlow
Deal closed
$45,000 ARR
Clay Workflow
Live — processing leads
847
Enriched
12%
Reply Rate
89
Meetings
JR
James Rodriguez
VP Sales, TechCorp
92
SK
Sarah Kim
CRO, DataFlow
88

You hit the wall. Now what?

You built an incredible product. Got your first 100+ customers through pure founder hustle. It worked. Until it didn't.

Now you're stuck. 70-hour weeks. Living in sales calls. Product development stalled.

The thing that got you here won't get you there.

You hired SDRs — they blast generic emails. Crickets. Agencies delivered excuses. Same templates. Zero results.

You need GTM to work like code: Repeatable. Scalable. Predictable. A system that works without you in every deal.

70-hour weeks closing every deal yourself
$150K-$300K/mo burn rate with no scalable pipeline
Investors expect 3-4X growth in 18-24 months
Agencies failed you - same templates, zero results

Who This Is For

Built for Founders Who've Outgrown Hustle

If any of these sound like you, we should talk.

01
For SaaS Founders

50-300 Customers, Stuck Scaling

Your calendar is wall-to-wall sales calls and product roadmap hasn't moved in months. You need leverage, not more hustle.

02
For Revenue Leaders

Pipeline Exists, Conversion Doesn't

Your outbound team is busy but pipeline isn't moving. Sequences get ignored, reps improvise, and nothing compounds.

03
For Growth-Stage Teams

Raised Capital, GTM Held by Duct Tape

Board expects predictable growth but every channel runs on a different spreadsheet. It's time for one unified engine.

What We Fix

Not Just Leads. Better Systems.

Some companies need more pipeline. Others are drowning in leads but starving for revenue. We fix both.

Sourcing
847
Enriched
623
Meetings
89
Reply Rate 12.4% +10.4%

"We Need More Pipeline"

You have product-market fit but can't scale outreach. SDRs are struggling. Reply rates are 1-2%.

  • Lead sourcing workflows
  • ICP-specific messaging (8-12% reply rates)
  • Multi-channel sequences
  • Automated prospecting at scale
Result: Hundreds of qualified meetings, consistently
Revenue Dashboard Live
$847K
Pipeline
94%
Data Quality
TC
TechCorp Negotiation
$45K
DF
DataFlow Proposal
$32K

"We Need Our Revenue System Fixed"

Your CRM is chaos. You lose track of opportunities. You don't know who closes and who doesn't.

  • CRM cleanup & organization
  • Data enrichment (waterfall approach)
  • ICP analysis from existing customers
  • Lead prioritization & scoring
Result: Revenue per rep +40%

What is "Allbound GTM"?

We orchestrate every single way to increase revenue per employee. Not just outbound.

Outbound
Inbound
Account-Based
Referrals
Multi-Channel
5 channels orchestrated as one

How It Works

Build Your GTM System in 5 Steps

Partnership, not outsourcing. We build it together.

1
Week 1

GTM Blueprint

Deep ICP research. Audit what's working. Identify gaps. Design your custom system architecture.

2
Weeks 2-3

Clay Automation

Custom workflows for lead sourcing, data enrichment, qualification scoring, and CRM integration.

3
Weeks 3-4

Messaging & Sequences

ICP-specific copy that outperforms industry averages by 6x. Multi-touch, multi-channel campaigns.

4
Weeks 4-5

Team Training

Live training sessions. Clear SOPs. Video walkthroughs. Your team runs it independently.

5
Weeks 6-12

Ship & Optimize

Launch together. Weekly calls. Data-driven iteration. 60-90 days until it hums.

Results

What Happens When GTM Becomes a System

Real numbers from real clients. Not projections.

0 +

Deals closed in 6 months

One client's results

8-12%

Reply Rates

Was: 1-2% → Now: 8-12%
70%

Lower cost per meeting

3x more efficient
60 hrs
40 hrs

Hours/week in sales

Return to building product

300+

Meetings generated

Across all clients

Powered By Industry-Leading Tools

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Postman
Clay
Instantly
SmartLead
Inboxkit
n8n
Claude Code
Salesforce
HubSpot
OpenAI
GitHub
Outreach
Postman
Samuel Roa, Founder of TrueAdvertize

Meet the Founder

Samuel Roa Cardenas

Former athlete and data scientist who has spent three years building custom GTM systems for B2B SaaS founders. I help founders who scaled through hustle build systematic allbound engines that work without them.

LinkedIn @SaamCrdens

What People Say

Trusted by Industry Leaders

"Samuel doesn't just understand the theory, he's in the trenches, testing, iterating, and driving real outcomes for his clients. The level of rigor and professionalism he brings is exactly what you want in a partner."

Collin Stewart
Collin Stewart
Predictable Revenue Expert
Predictable Revenue

"I first met Samuel at a Clay meetup, and it was clear right away he was the person in the room everyone paid attention to. Samuel is the type of professional who raises the level for everyone around him."

David Menjura
David Menjura
B2B Founder & GTM Leader
GTM Expert
Only 2 spots left for Q1 2026

Ready to Build Your GTM System?

30-minute Blueprint Call. We'll diagnose your GTM and show you exactly what system you need. No sales pitch.

Book Your Free Blueprint Call
30-day money-back guarantee
No commitment required
30 minutes, zero fluff

FAQ

Frequently Asked Questions

I get it. You're incredible at building product - that's your superpower. But GTM? It feels like a completely different language. Here's what I learned: GTM isn't magic. It's engineering. You don't need to BECOME a sales expert. You need to BUILD a system - just like you'd architect software. Deep research, system design, automation, testing and optimization. That's what you're already good at. The system works without you being in every deal. Your team runs it. You return to what you're actually world-class at: product.
I won't bullshit you: you've probably been burned before. Here's why this is different: I don't just do the work FOR you. We build the system TOGETHER. This is a partnership built on iteration. We launch. We measure. We optimize. Week by week, until it works. I work with about 10 companies at a time. Every client gets my direct attention. The proof? One client generated 100+ closed deals in 6 months. Across all engagements, I've helped generate 300+ meetings. Plus, you're covered by our 30-day money-back guarantee.
Fair question. You're running at 110% already. Here's the truth: this requires your involvement. But not 40 hours a week. What you need to commit: Weekly calls initially (then bi-weekly), answering questions about your ICP and product, reviewing campaigns before launch. What I do: Build the Clay workflows, write the sequences, integrate with your CRM, create documentation, train your team, optimize weekly based on data. Most founders tell me this actually SAVES them time within 60-90 days because their broken GTM process finally works.
I get it. You raised your round 6-9 months ago. You're burning $150K-$300K/month. Here's the reality: rushing this will cost you MORE time, not less. You can hire another agency tomorrow. They'll start spamming prospects next week. You'll get 1-2% reply rates and zero qualified meetings. Three months later, you're back to square one. Or you can invest 4-8 weeks building it RIGHT. We ship fast and test continuously. You'll see campaigns live within weeks. But building a complete system that hums? That's 60-90 days of partnership. Build it once, right.
Investment starts at $5,000 and is customized based on your company size, complexity, and goals. Is it worth it? Here's the math: if we help you generate 50 extra qualified meetings over 6 months, and your close rate is 20%, that's 10 deals. If your average deal is $20K, that's $200K in revenue. Your ROI isn't the system cost - it's the revenue you DON'T generate without it. Book a Blueprint Call and we'll give you a transparent custom quote.
No. We audit what you're doing FIRST. If something's working (founder-led sales, inbound, referrals), we leave it alone and build AROUND it. This system is for allbound GTM - orchestrating every way to increase revenue per employee. We track what's working. We amplify it. We fix what's broken. We add what's missing. Think of it like tuning an engine. We don't replace the whole car. We make every part work better together.
This is the #1 reason tools fail: no adoption. Here's how we prevent that: 1) We train your team LIVE (not just "here's a video"), 2) We create SOPs so simple a new hire could follow them, 3) I'm available during the partnership - if they get stuck, I help, 4) We make it EASIER than what they're doing now. When your SDRs have a clear playbook that actually WORKS (getting replies, booking meetings), they'll use it.
Most agencies: Do GTM FOR you (monthly retainer, dependency model). Most consultants: Give you strategy, then disappear. Us: Build the system WITH you, implement it, train your team, hand you the keys. Other agencies = rent a car. Us = buy the car, we teach you to drive it, we ride along until you're confident. That's why clients don't need me after 90 days. The system is theirs. Forever.
You OWN everything. 100%. The Clay workflows? Yours. The playbook? Yours. The sequences? Yours. The knowledge? Yours. We don't lock you into a monthly retainer where you're dependent on us forever. We BUILD it, you OWN it. Think of us like architects and contractors. We design and build your house. But once it's done, it's YOUR house. We're building YOUR capability, not creating dependency.
Not at all. We work with whatever CRM/tools you already have (HubSpot, Salesforce, Pipedrive, etc.). Clay integrates with 300+ tools, so we plug into your existing stack - no rip-and-replace required. Setup time: 4-8 weeks from kickoff to live system.
You'll need to commit: Weekly calls initially (1 hour), then bi-weekly as we stabilize. Answering questions about your ICP (30 min per week). Reviewing campaigns before launch (30 min per week). Total: 2-3 hours per week during build. Less as we stabilize. We do: research, Clay build, sequence writing, integration, training, optimization. You do: strategy, decisions, approvals. Most founders tell me this SAVES them time within 60-90 days.